{"title":"FitFlop","description":"\u003cp\u003eFounded in 2007 by Canadian entrepreneur Marcia Kilgore, FitFlop began with a simple idea: why should you have to choose between style and comfort? Today, the London-based footwear brand is known around the world for combining sophisticated design with innovative biomechanics.\u003c\/p\u003e\n\u003cp\u003eFitFlop footwear is designed around the way your body naturally moves, with every style biomechanically engineered and tested for comfort, support, and movement. Its innovative technologies, including the iconic Microwobbleboard™ midsole, are designed to help diffuse pressure and provide cushioning with every step.\u003c\/p\u003e\n\u003cp\u003eWith Canadian roots, London-based design, and a global approach to footwear innovation, FitFlop brings together advanced technology, effortless style, and exceptional comfort — creating shoes made for wherever the day takes you.\u003c\/p\u003e","products":[],"url":"https:\/\/tigsstore.com\/collections\/fit-flop.oembed","provider":"Tigs Store","version":"1.0","type":"link"}