Collection: White Stuff

"Our ski-loving founders, George and Sean, had the idea of selling T-shirts to fund their stays in the French Alps (the "white stuff" is snow, in case you were wondering). Six years later, they opened a shop in Battersea, South London, the first of more than a hundred across the UK and Germany.


But that don't look like everyone else's. Pretty dresses with practical pockets. Cosy knitwear in vibrant colours. Ageless styles for women, men and kids.

We design all our prints in-house, inspired by everything from fine art to architecture. We love natural materials like cotton, wool and linen (especially when they're responsibly sourced). We keep an eye on trends but we don't just follow fashion. We want our stuff to be worn season after season. And we think it's good to stand out from the crowd."